Mastering Redirects When You Redesign Your Site > 자유게시판

When you redesign a website, one of the most critical steps is setting up a proper redirect strategy. Failing to implement redirects can result in 404 errors, damaged SEO, and frustrated visitors.

Start by creating a comprehensive inventory of all existing pages on your old site. Use tools like Google Search Console or a site crawler to list every URL that currently receives traffic or has backlinks.

Once you have this list, map each old URL to its most relevant counterpart on the new site. Avoid redirecting everything to the homepage unless absolutely necessary.

Instead, match content based on topic, structure, and user intent. When content has been consolidated, route traffic to the page that best preserves the original intent.

If a page has been permanently removed and there is no direct replacement, consider redirecting to a closely related category page or a helpful resource that addresses the same user need. Point to a supporting resource that answers the same underlying question.

Use 301 redirects for permanent changes, as they pass along most of the SEO value from the old page to the new one. Always employ 301s—not 302s—for permanent URL changes.

Test your redirects thoroughly after deployment. Check a sample of key URLs to ensure they are working correctly and طراحی سایت اصفهان not creating redirect chains or loops.

Monitor your site’s performance in analytics and search console for any spikes in 404 errors or drops in traffic. Track bounce rate and session duration changes in Google Analytics.

Finally, keep your redirect map updated and review it periodically, especially if you make further changes to your site structure. Revisit your redirect map quarterly or after major content updates.

A well planned redirect strategy preserves your SEO equity, maintains user trust, and ensures a smooth transition during and after your redesign. Proper redirection protects your domain authority while delivering a seamless experience.