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Another successful guerrilla marketing political campaign was the "Piano Stairs" undertaking by Volkswagen in 2009. The accompany situated a rigid of softly keys on a stairway in a busybodied underpass post in Stockholm, Sweden, and filmed people's reactions as they played the keys patch walk up and bolt down the stairs. The telecasting went micro-organism and generated millions of views on social media, showcasing Volkswagen's consignment to creation and creativeness.

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