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Internet marketing refers to the promotion of products using digital channels like search engines and websites. Unlike traditional marketing, digital marketing allows businesses to reach specific audiences in real-time, offering greater control. Search engine optimization (SEO) is the technique of enhancing your website so that it ranks higher on search engine results pages (SERPs). The objective of SEO is to improve your website's search rankings by focusing on specific keywords and offering valuable content that search engines prioritize.

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